The 1980s saw the rise of personal computers, which were initially marketed as toys for boys. This created a cultural shift where computers were seen as something for men and boys, not for women and girls.
it created a cultural association between computing and masculinity.
## When are diversity efforts most successful?
Diversity efforts can be most successful when they are integrated into an organization’s core values, practices, and culture
## Why do diverse companies perform better?
Increased creativity and innovation: Diverse teams bring together individuals with different backgrounds, perspectives, and experiences. This can lead to more creative and innovative problem-solving, as diverse individuals bring unique ideas and insights to the table.
## Give an example of how a diverse company can serve a diverse user base or vise-versa.
a diverse mobile phone company might create a mobile phone with text-to-speech software to make it accessible to visually impaired users, They might also offer multiple language options and translation services to better serve users who speak different languages.